Portfolio
A focused selection of work showing commercial visual communication across product packaging, advertising and brand communication, retail touchpoints, and digital experience systems.
This portfolio is organized around three main bodies of work: packaging and brand identity, advertising and brand communication, and a B2B digital experience case study.
Packaging / Brand Identity / Retail-Facing Communication
A visual-heavy portfolio of packaging and identity work across multiple product categories, including dairy, preserved foods, coffee, tea, hot chocolate, nuts and snacks, meat products, poultry, and selected logo marks.
My work focused on packaging design, visual hierarchy, product presentation, label systems, identity marks, and commercial design execution.
TV / Print / POSM / Campaign Work
Selected brand communication work across TV commercials, campaign systems, POSM, medical/pharma advertising, retail materials, and customer-facing brand touchpoints.
My work focused on art direction, layout, message hierarchy, campaign adaptation, product visibility, and visual execution across formats.
B2B Digital Experience / Website Structure / Communication System
A case study showing how website structure, information hierarchy, solution pages, navigation logic, campaign touchpoints, and customer decision support were organized into a B2B communication system.
My work focused on visual communication, website structure, layout systems, information hierarchy, and design execution.
Open the project pages or download the portfolio PDFs for a more structured view of the work.
