Portfolio
A focused selection of work showing commercial visual communication across product packaging, brand identity, retail touchpoints, and digital experience systems.
This portfolio is organized around two main bodies of work: a B2B digital experience case study and a visual packaging and identity portfolio.
B2B Digital Experience / Website Structure / Communication System
A case study showing how website structure, information hierarchy, solution pages, navigation logic, campaign touchpoints, and customer decision support were organized into a B2B communication system.
My work focused on visual communication, website structure, layout systems, information hierarchy, and design execution.
Packaging / Brand Identity / Retail-Facing Communication
A visual-heavy portfolio of packaging and identity work across multiple product categories, including dairy, preserved foods, coffee, tea, hot chocolate, nuts and snacks, meat products, poultry, and selected logo marks.
My work focused on packaging design, visual hierarchy, product presentation, label systems, identity marks, and commercial design execution.
Download the portfolio PDFs or open the case study pages for a more structured view of the work.
