Role
Visual communication, website structure, layout systems, and design execution.
Focus
Information hierarchy, solution pages, navigation logic, and campaign touchpoints.
Output
B2B digital communication system and supporting campaign materials.
Relevance
Bridge between commercial design and clearer customer-facing digital experience.
Project Context
Plintech required a communication system that could organize complex B2B information in a clear and accessible way. The work covered website structure, homepage logic, solution pages, navigation relationships, campaign touchpoints, and supporting communication materials.
My Contribution
My contribution focused on visual communication, website structure, information hierarchy, page layouts, navigation logic, and the design of communication materials.
Website Structure & Information Hierarchy
The website was structured to help users move from general business context toward specific solution areas. The information architecture organized services, solution pages, supporting explanations, and navigation paths into a clearer digital communication system.
Homepage & Solution-Page System
The homepage and solution pages were designed as connected parts of the same communication system. The homepage introduced the business offer and guided users toward relevant solution areas.
Campaign Touchpoints
The digital system was supported by campaign-related materials and social communication touchpoints. These materials helped extend the same visual and informational logic beyond the website.
Customer Journey Relevance
Although this was not a formal UX research project, the work required customer journey thinking. The structure had to support how a B2B visitor might discover the company, understand the offer, compare solutions, and move toward a decision or contact point.
What I Would Add Today
Today, I would strengthen this type of project with a more formal UX and CX process: user interviews, clearer journey mapping, analytics review, usability testing, content performance analysis, and AI-assisted workflow support.