Plintech — B2B Digital Experience & Communication System
A case study covering website structure, information hierarchy, solution-page organization, campaign touchpoints, and customer decision support for a B2B communication system.
Art Director / Designer bridging packaging, retail communication, and digital experience.
I am Florin Ciocănel, an Art Director / Designer with 25+ years of experience in advertising, packaging, brand identity, POSM, website design, and commercial visual communication.
My current direction extends this background toward Retail CX, customer journey thinking, digital experience systems, and AI-assisted design workflows.
Selected Work
A focused selection of commercial design work across packaging, brand identity, retail-facing communication, and B2B digital experience.
Packaging & Brand Identity Design
A visual portfolio of packaging and identity work across dairy, preserved foods, coffee, tea, hot chocolate, nuts and snacks, meat products, poultry, and selected logo marks.
From commercial visual design to customer-facing experience systems.
My work has been shaped by products, brands, retail environments, and communication materials that need to be understood quickly.
Packaging, POSM, websites, product ranges, and campaign materials all share the same basic problem: they must organize information, guide attention, support recognition, and help people make decisions.
This is the bridge I am building now — from senior visual communication and retail-related design toward Retail CX, customer journey thinking, digital experience, and AI-supported workflows.
Packaging & Brand Identity
Packaging systems, product ranges, category cues, and visual hierarchy for commercial products.
Retail Communication / POSM
Customer-facing materials, in-store communication, promotional layouts, and product presentation.
B2B Digital Experience
Website structure, information hierarchy, navigation logic, solution pages, and digital communication systems.
AI-Assisted Design Workflows
Using AI tools to support research structuring, content development, layout exploration, and design workflow efficiency.
Portfolio PDFs
Download selected portfolio materials in PDF format.
Packaging & Brand Identity Design
Visual portfolio covering packaging and selected logo work.
B2B Digital Experience & Communication System
Case study focused on website structure, information architecture, and digital communication.
Let’s connect.
I am open to roles and collaborations connected to visual communication, packaging, retail communication, Digital Experience, Retail CX, and AI-assisted design workflows.