Role
Art direction, design development, layout, campaign adaptation, production coordination, and visual execution.
Selected Work
Advertising & Brand Communication
Selected advertising and brand communication work across TV commercials, product campaigns, POSM, medical/pharma advertising, retail materials, and customer-facing brand touchpoints.
These projects required clear message hierarchy, strong product presence, consistent brand execution, and the ability to adapt campaign ideas across multiple communication formats.
Formats
TV commercials, campaign visuals, print advertising, POSM, pharmacy materials, retail displays, and product communication.
Communication Focus
Message hierarchy, product visibility, brand consistency, customer attention, and commercial clarity.
Current Relevance
This work connects naturally to Retail CX, Digital Experience, Customer Journey thinking, and AI-Assisted Design Workflows.
TV Commercials
Selected TV commercial work created as part of broader advertising and brand communication projects.
Rollton — Surpriză
Consumer product campaign
Rollton — Mai Mult Timp
Consumer product communication
Taxofit A-Z
Pharma-related brand communication
Puratos
Food sector communication
Campaign Systems
Kitonail Brand Communication Campaign
Campaign communication adapted across multiple customer-facing formats, from advertising layouts and social visuals to website and POSM materials.
Campaign Systems
Feminella Brand Communication Campaign
Selected campaign assets showing brand communication adapted for digital, print, product communication, and presentation contexts.
POSM & Retail Touchpoints
Examples of point-of-sale and retail communication materials created for different product and brand campaigns, focused on visibility, clarity, and customer attention in physical environments.
Medical & Pharma Communication
Selected medical and pharma advertising examples focused on clear product messaging, visual hierarchy, trust-building communication, and audience-appropriate presentation.
From campaign idea to customer-facing touchpoints
Across these projects, the challenge was not only to create individual visuals, but to adapt a message across different formats, contexts, and levels of attention — from TV and campaign imagery to pharmacy shelves, retail displays, print layouts, and product-focused communication.
How this work connects to my current direction
Advertising and brand communication work trained me to organize information, guide attention, create visual consistency, and adapt ideas across multiple customer-facing formats.
That experience now supports my current direction toward Retail CX, Digital Experience, Customer Journey thinking, and AI-Assisted Design Workflows — where communication, usability, and brand perception need to work together across physical and digital touchpoints.
Explore more work
Return to the Work page or contact me for roles and collaborations connected to visual communication, retail communication, and digital experience.